BY THE NUMBERS. As the senior generation continues to mature, they are not being replaced by the younger people who will be loyal supporters of NASCAR and continue the same size fan base. CHARLOTTE, NC - JANUARY 20: Mark Martin speaks to the media following his induction to the NASCAR Hall of Fame at the NASCAR Hall of Fame … NASCAR … NASCAR’s fan base is one of the oldest among major professional sports. These are the people who provide those sponsors with sales and those TV networks with eyeballs. I wanted to focus on changing the image of NASCAR and give everyone the same opportunity to succeed.” […] … NASCAR is … The reorganization spurred several initiatives, NASCAR: Recruited new members to increase the size their Fan Council. This fan community plays a vital role in NASCAR’s research. Their efforts grew the Fan Council by more than 50% — from 16,000 to 25,000 members — with a waiting list of those who want to join. Bubba Watson Ain’t Dale Earnhardt “I remember at the press conference I made that objective clear. Sample size is approximately 42,000NASCAR fans. You know, the people who elected Donald Trump. Income: 46% of NASCAR Nationwide Series fans earn $50,000+ Family: 42% of NASCAR Nationwide Series fans have children under the age of 18 NASCAR FANS . Why go out of your way to piss off your fan base in the name of being “woke”? It’s a major major sport but the athletes and the fan base were not as diverse as other sports. Finding the next generation of racing fans is a big concern for team owners and executives. NASCAR has long been a spectator sport that has walked the line of being fully fan-friendly. The Coke Zero Sugar 400 is a key event for drivers looking to make it into the playoffs. About three-quarters of the fan base is White and not Hispanic, only a modest decrease from 80% in 2011, according to Nielsen Scarborough. NASCAR’s latest race of the season kicks off at Daytona International Speedway on Saturday. Gender: 57% male / 43% female; Age: 43% of NASCAR Nationwide Series fans are 18‐44. 3. NASCAR’s demographics weigh heavily in favor of Middle America. They needed masks to get in but were allowed to take them off once inside. ... Nielsen SponsorLink 2018 – Fan base sizing box 6-10 on an 11-point scale. It's estimated that at least 20,000 fans attended NASCAR'S All-Star race at Bristol Motor Speedway in Tennessee.
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